Strategic intelligence across professional sports, sports media rights, fitness and wellness, sports nutrition, sports infrastructure, and active lifestyle — for sports franchises, investors, broadcasters, brands, and entrepreneurs competing for Asia's rapidly growing sports economy.
Sports franchise valuation intelligence, league revenue benchmarking, team performance and commercial correlation research, and investment due diligence for sports franchise investors and PE funds entering India's professionalising sports ecosystem.
Sports viewership demand research, media rights valuation benchmarking, streaming vs linear audience behaviour, and competitive intelligence for broadcasters, streaming platforms, and sports rights holders in India's high-stakes sports media market.
Consumer fitness motivation research, gym membership economics benchmarking, boutique studio vs mass-market gym preference dynamics, and market entry intelligence for fitness operators and investors in India's rapidly growing urban fitness market.
Consumer sports nutrition adoption research, brand preference mapping, gym channel vs e-commerce mix, and competitive intelligence for sports nutrition brands competing in India's protein supplement and performance product market.
Sports infrastructure demand research, stadium economics benchmarking, multi-use venue feasibility, and investment intelligence for sports facility developers, government bodies, and franchise owners building or upgrading sports infrastructure.
Consumer wellness spending research, yoga and mindfulness platform adoption, active tourism demand mapping, and competitive intelligence for wellness centres, digital wellness platforms, and lifestyle brands competing in India's wellness economy.
These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.
Global sports PE fund evaluating entry into Indian cricket franchise ownership. NEO ran media rights trajectory modelling, sponsorship market benchmarking, ticket revenue analysis, and comparable franchise transaction research.
Global fitness chain mapping India market entry format and city selection strategy. Consumer motivation research across 8 cities, membership economics benchmarking, and competitor positioning analysis. Boutique studio format recommended.
PE fund acquiring an Indian sports nutrition brand. Consumer brand health tracking, repeat purchase cohort verification, and e-commerce vs gym channel revenue quality assessed through primary retailer and platform research.
14 years in sports business strategy and market research. Led 35+ franchise valuation, media rights intelligence, and M&A mandates across cricket, football, and fitness in South Asia and the GCC. Former IMG Sports Advisory.
Specialist in sports media rights intelligence and franchise commercial research. 11 years of viewership demand analysis, media rights benchmarking, and sports franchise commercial due diligence across Indian and Southeast Asian sports markets.
10 years in fitness and wellness market intelligence. Specialist in gym membership economics, consumer motivation research, and sports nutrition competitive analysis across India's rapidly growing urban wellness market.
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