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Social Impact

Sports, Fitness &
Well-
ness.

Strategic intelligence across professional sports, sports media rights, fitness and wellness, sports nutrition, sports infrastructure, and active lifestyle — for sports franchises, investors, broadcasters, brands, and entrepreneurs competing for Asia's rapidly growing sports economy.

55+
Sports & Fitness engagements
9yr
Sector experience
8
Sports markets covered
$600M
Decisions supported
Coverage Areas

Every arena of the
sports and wellness economy.

01 · Professional Sports

Sports Franchises & League Economics

Sports franchise valuation intelligence, league revenue benchmarking, team performance and commercial correlation research, and investment due diligence for sports franchise investors and PE funds entering India's professionalising sports ecosystem.

Franchise valuationLeague revenue intelCommercial correlation
02 · Sports Media Rights

Sports Broadcasting & Media Rights

Sports viewership demand research, media rights valuation benchmarking, streaming vs linear audience behaviour, and competitive intelligence for broadcasters, streaming platforms, and sports rights holders in India's high-stakes sports media market.

Viewership demandRights valuationStreaming vs linear
03 · Fitness & Gyms

Gym Chains, Studios & Fitness Platforms

Consumer fitness motivation research, gym membership economics benchmarking, boutique studio vs mass-market gym preference dynamics, and market entry intelligence for fitness operators and investors in India's rapidly growing urban fitness market.

Membership economicsGym benchmarkingStudio preference
04 · Sports Nutrition

Sports Nutrition & Performance Products

Consumer sports nutrition adoption research, brand preference mapping, gym channel vs e-commerce mix, and competitive intelligence for sports nutrition brands competing in India's protein supplement and performance product market.

Nutrition adoptionBrand preferenceChannel mix research
05 · Sports Infrastructure

Stadiums, Arenas & Sports Facilities

Sports infrastructure demand research, stadium economics benchmarking, multi-use venue feasibility, and investment intelligence for sports facility developers, government bodies, and franchise owners building or upgrading sports infrastructure.

Stadium economicsMulti-use feasibilityInfrastructure demand
06 · Wellness & Active Lifestyle

Wellness, Mindfulness & Active Tourism

Consumer wellness spending research, yoga and mindfulness platform adoption, active tourism demand mapping, and competitive intelligence for wellness centres, digital wellness platforms, and lifestyle brands competing in India's wellness economy.

Wellness spendingMindfulness adoptionActive tourism demand

Questions we've answered for
sports & fitness clients.

These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.

What is the real commercial value of an IPL franchise in 2026 — and is the 15x revenue multiple being discussed in the market supported by media rights trajectory, ticket revenue, and sponsorship growth assumptions?
We're a global fitness chain evaluating India market entry. Which city format — premium urban, suburban mass market, or boutique studio — has the right unit economics for a 50-location rollout over 5 years?
Our sports nutrition brand has 70% revenue from whey protein. Tell us whether to invest in category diversification into pre-workout and recovery, or double down on protein where we have scale — and what the data says.
We're acquiring a sports media rights business with 3 leagues under contract. Which rights are genuinely valuable, which are expiring at unfavourable terms, and what is the streaming platform competition doing to the renewal economics?
Who will own India's digital fitness market in 2028 — global platform giants like Apple Fitness and Peloton, Indian fitness apps, or the gym chains building digital arms — and is there still a profitable position for a new entrant?
Our gym chain has 80 locations profitable but 30 locations EBITDA negative. Tell us whether the problem is the location selection, the format size, the pricing, or the management bandwidth — and give us a portfolio priority ranking.
Sports & Fitness Case Studies

Evidence of
decisions made better.

SF.01 · Sports Franchise · India

Cricket Franchise Acquisition Intelligence

Global sports PE fund evaluating entry into Indian cricket franchise ownership. NEO ran media rights trajectory modelling, sponsorship market benchmarking, ticket revenue analysis, and comparable franchise transaction research.

Franchise valuation anchored · Bid strategy approved
Read Case Study
SF.02 · Fitness · India

Fitness Chain Market Entry: India 50-Location Rollout

Global fitness chain mapping India market entry format and city selection strategy. Consumer motivation research across 8 cities, membership economics benchmarking, and competitor positioning analysis. Boutique studio format recommended.

Boutique format selected · 8-city Phase 1 planned
Read Case Study
SF.03 · Sports Nutrition · M&A DD

$40M Sports Nutrition Brand Acquisition DD

PE fund acquiring an Indian sports nutrition brand. Consumer brand health tracking, repeat purchase cohort verification, and e-commerce vs gym channel revenue quality assessed through primary retailer and platform research.

Brand equity confirmed · Channel risk mitigated
Read Case Study
Sports & Fitness Intelligence

Latest sports & fitness
thinking.

Market Report

India's Sports Economy: IPL Franchise Economics, Media Rights Trajectory, and the Investment Opportunity Beyond Cricket

March 2026
Strategy Brief

The Indian Fitness Market: Consumer Motivation Research, Gym Format Economics, and the Unit Economics That Actually Work in Tier 2

January 2026
Due Diligence Note

Sports & Fitness M&A DD: Brand Health Verification, Membership Cohort Analysis, and Media Rights Renewal Risk

November 2025
Sports & Fitness Practice Leadership

The team behind
the intelligence.

SS
Partner & Sports Practice Lead
Shreyas Sharma

14 years in sports business strategy and market research. Led 35+ franchise valuation, media rights intelligence, and M&A mandates across cricket, football, and fitness in South Asia and the GCC. Former IMG Sports Advisory.

NK
Director — Sports Media & Franchises
Nandini Krishnan

Specialist in sports media rights intelligence and franchise commercial research. 11 years of viewership demand analysis, media rights benchmarking, and sports franchise commercial due diligence across Indian and Southeast Asian sports markets.

VT
Director — Fitness & Wellness
Vikram Thakur

10 years in fitness and wellness market intelligence. Specialist in gym membership economics, consumer motivation research, and sports nutrition competitive analysis across India's rapidly growing urban wellness market.

A sports and fitness decision
you need to get right.
Brief the Sports & Fitness Practice →

Licensing Options

Select a License Type

Choose the access level that suits your organisation. All licences include the full report, methodology appendix, and structured data tables. Post-sale analyst support included.

US $4,550
Report accessible to 1 user only
No printing / editing rights
8 hours of post-sale assistance by Market Analyst
5% or 16 hours customisation
Get Access →
Suitable for individual researchers
US $8,450
Report accessible to unlimited users
Rights to print / edit
40 hours of post-sales assistance by Market Analyst
20% or 70 hours customisation
Direct access to Lead Analyst
Organisation-wide intranet / presentation rights
Get Access →
For enterprise-wide deployment

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