Six core service lines, each designed for a specific decision context. Whether you are entering a market, acquiring a company, repricing a product, or defending competitive position — we build the intelligence behind the call.
Bottom-up market sizing, entry-mode analysis, regulatory mapping, and go-to-market strategy for companies entering new geographies or adjacent segments. We replace guesswork with primary research grounded in how buyers actually behave.
Continuous or project-based intelligence on competitor positioning, pricing, product roadmaps, and sales tactics. We surface what competitors are doing before it shows up in your pipeline — through primary source networks, expert interviews, and systematic monitoring.
Independent validation of commercial assumptions in M&A transactions. We interview customers, pressure-test revenue quality, verify NRR, and stress-test growth projections so acquirers and investors walk into deals with eyes open — not just the story the seller told.
In-depth qualitative and quantitative research into how customers make purchase decisions, what drives loyalty, and where value perception breaks down. Designed for product, commercial, and strategy teams who need more than an NPS score to act on.
Willingness-to-pay research, price architecture design, and segment-level value benchmarking. We help companies move from cost-plus pricing to value-based pricing — and identify where they are systematically undercharging or over-discounting.
Market intelligence, sector landscaping, and commercial validation for private equity, venture capital, and institutional investors. We are the independent research layer between a fund and the markets it is allocating capital into — fast, deep, and primary.
Every NEO engagement follows the same four-phase process. It is designed to move fast without sacrificing the rigour that decisions at this level demand. Most engagements run four to eight weeks. Some run two.
We begin with the decision, not the deliverable. A structured briefing session with your team defines the specific choice being made, the evidence needed to make it, and the timeline that makes the research actionable.
We design a bespoke research programme — interview guides, survey instruments, expert network sourcing, or secondary deep-dives — calibrated specifically to the question. No off-the-shelf frameworks applied blindly.
Our sector teams conduct primary research in-market: executive interviews, customer surveys, competitor shadowing, and expert consultations. We synthesise findings as they emerge, not after the field is closed.
Findings are delivered as a clear recommendation, not a data dump. Every NEO report ends with a stated position: what we found, what we conclude, and what we recommend — signed off by a senior partner.
Full-length strategic reports with market sizing, competitive mapping, entry-mode recommendation, and phased GTM roadmap. Typically 60–90 pages with executive summary.
Commercial DD reports structured for transaction processes — findings on revenue quality, customer health, competitive position, and growth assumptions, ready for IC use.
Ongoing competitive intelligence packages — monthly or quarterly briefings on competitor moves, pricing shifts, and market dynamics, delivered as concise executive reads.
Structured datasets from customer surveys, executive interviews, and buyer research — with full methodology notes, crosstabs, and analyst commentary for internal use.
A US-headquartered workflow automation company evaluating India as its first Asian market. NEO delivered bottom-up sizing, segment prioritisation, partner ecosystem mapping, and a 24-month phased GTM plan following 90 buyer interviews.
Commercial due diligence for a PE fund acquiring a Southeast Asian digital health platform. NEO validated patient retention, interviewed 40 hospital procurement leads, and identified a material regulatory risk missed in the vendor's data room.
A Series C fintech company suspected it was underpricing its core product for enterprise buyers in Saudi Arabia and the UAE. WTP research across 50 CFOs revealed 35% pricing headroom and a tiering structure that increased ACV without churn impact.
Choose the access level that suits your organisation. All licences include the full report, methodology appendix, and structured data tables. Post-sale analyst support included.