Original thinking from NEO's sector practices — market reports, strategy briefs, due diligence notes, and pricing research grounded in primary evidence.
Primary research across 100 enterprise CIOs on AI budget allocation, deployment readiness, and vendor preference in India's corporate sector. The findings challenge several widely held assumptions about the pace and depth of AI adoption.
Read Full Article →100 CIO interviews across BFSI, healthcare, manufacturing, and retail reveal where AI budgets are actually going — and where vendors are over-estimating readiness.
The structural flaws in how most market sizing is done — and the primary research methodology that produces numbers decision-makers can actually rely on.
An analysis of 30 transactions where management-provided commercial data diverged materially from independent primary research findings.
WTP research across 400 enterprise buyers in India, Southeast Asia, and the GCC reveals systematic underpricing by global vendors entering Asian markets.
Primary research across 60 NBFC executives and 200 borrowers reveals the structural fault lines in India's digital lending sector ahead of the next credit cycle.
How cost-plus pricing logic from Western markets creates a value leakage problem when applied to India's enterprise SaaS market — and what to do about it.
A pattern analysis of how Net Revenue Retention is presented in Indian SaaS data rooms — and the primary research methods that reveal the real number.
A market intelligence overview of investment flows, competitive dynamics, and operator strategies across Indonesia, Vietnam, Thailand, and the Philippines.
Primary research across 80 fintech executives, bank CIOs, and regulators in Saudi Arabia, UAE, and Qatar maps the competitive terrain ahead of the next licensing wave.
WTP research across 600 policyholders in India, Indonesia, and the Philippines quantifies price elasticity by product type, distribution channel, and customer segment.
Research across 50 independent RIAs and 20 national distributor heads reveals the distribution model assumptions that consistently fail global entrants in India's wealth market.
A demand-side primary research view of India's EV market across fleet operators, consumer intent, and charging infrastructure readiness across 8 cities.
Our published insights cover broad market themes. When your question is specific to your sector, your geography, or your competitive situation, we build primary research designed for that decision alone.
Start a Brief →Choose the access level that suits your organisation. All licences include the full report, methodology appendix, and structured data tables. Post-sale analyst support included.