Start a
Brief.

Most engagements run four to eight weeks from brief sign-off to final delivery. When a transaction timeline or market window demands faster turnaround, we can compress to two to three weeks by running field research and analysis in parallel. Timeline is always discussed and agreed at scoping — we do not overpromise and underdeliver. The complexity of the research question, number of markets covered, and depth of primary field work are the primary variables.

Engagements are scoped and priced based on research complexity, number of markets, and depth of primary fieldwork required. A focused single-market study typically starts from US $15,000–$25,000. Multi-market or multi-sector engagements with extensive primary fieldwork run higher. We provide a fixed-fee scope document before any commitment is made — there are no surprise overruns. If budget is a constraint, tell us in the brief and we will design the research to fit it.

Yes. We regularly take existing secondary research or management data as a starting point and use primary fieldwork to stress-test it, fill specific gaps, or validate key assumptions. If you already have a market size you want validated, a competitive map you want to pressure-test, or a customer hypothesis you want confirmed or rejected, that is a legitimate brief. Send us what you have and we will tell you what it takes to answer the residual questions.

Yes. Our client base includes firms headquartered in the UK, US, Singapore, and the GCC who commission research on India and Asian markets. We are experienced with cross-timezone delivery, international invoicing, and the documentation requirements of non-Indian institutional clients. Engagements are typically managed through email and video calls; we work effectively with clients we have never met in person. Our Noida headquarters, Singapore hub, Dubai office, and London presence mean we have overlapping working hours with most global clients.

Three things. First, senior involvement: at a large consulting firm, you brief a partner and receive work from an analyst. At NEO, Abhishek personally reviews all primary research, signs off on the analysis, and is accountable for the recommendation. Second, primary research depth: most large consulting firms build market intelligence on secondary data and expert networks. We run original fieldwork — interviews, surveys, in-market research — because that is where the non-consensus information lives. Third, scope focus: we do not take mandates we cannot do well. We are selective about sectors and geographies because depth beats breadth for the type of decisions our clients are making.

A brief does not need to be formal. The most useful thing you can tell us is: (1) the specific decision you are trying to make, (2) the market or sector it concerns, (3) what you already know and what you are uncertain about, and (4) your timeline. A paragraph is sufficient. We will come back with a scoping note that proposes a methodology, timeline, and fee — and we iterate from there. If you are not sure what the right research approach is, say that. Scoping the research approach is part of what we do.

Yes — download a redacted sample report above, which shows the structure, analysis depth, and recommendation format of a completed engagement. We can also share anonymised case study summaries relevant to your sector on request. All client work is kept strictly confidential; we do not name clients or share identifiable details without explicit permission. Our case studies page describes engagement outcomes at a sector and methodology level.