The market intelligence function for PE funds, growth equity investors, and sovereign wealth funds making high-stakes decisions in South Asia, Southeast Asia, and the GCC — where the margin for error is zero.
Primary-led market sizing, customer interview research, revenue quality assessment, and competitive dynamics verification for PE-backed acquisitions across all major sectors in Asia and the GCC.
Rigorous bottom-up market sizing using primary research, expert interviews, and channel economics — not desk research. Built for IC presentations and investor materials where assumptions must hold up.
Competitive mapping, share-of-market estimation, pricing intelligence, and management team assessment for investment decisions where understanding the competitive reality is the decision.
Ongoing market intelligence, early warning systems, and competitor tracking for portfolio companies — so you see the problem before the management team flags it in the next board pack.
Pre-sale commercial due diligence, growth story validation, and data room intelligence support — building the narrative that withstands buy-side scrutiny and maximises exit multiple.
Sector entry strategy, deal origination intelligence, and thematic market mapping for PE funds building conviction before the investment thesis is set — so they move faster when the right deal appears.
These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.
Mid-market PE fund bidding on India's largest diagnostic chain. NEO ran 45 patient and physician interviews, payor mix verification, and competitive threat mapping. The fund's differentiated view won the deal.
Growth equity fund required a defensible $6B market size figure to pass IC. NEO ran a full primary-led sizing using channel economics, end-user research, and expert interviews. IC approved in first presentation.
NEO's portfolio monitoring programme flagged a 2x surge in competitor NPS and a 15% churn acceleration in a fund's SaaS holding — 6 months before it appeared in management reporting.
22 years in strategic consulting and investment intelligence. Led 200+ commercial due diligence transactions across financial services, consumer, technology, and healthcare in South and Southeast Asia. Former McKinsey.
30+ PE and M&A due diligence transactions. Specialist in competitive intelligence, revenue quality assessment, and exit readiness research for mid-market and large-cap PE deals across Asia.
Leads NEO's portfolio monitoring practice. Specialist in early warning systems, ongoing market tracking, and competitive intelligence for PE fund portfolio companies across multiple sectors.
Choose the access level that suits your organisation. All licences include the full report, methodology appendix, and structured data tables. Post-sale analyst support included.