Financial
Services
Markets.

Deep sector expertise across banking, insurance, asset management, capital markets, and fintech — serving institutions, challengers, and investors competing in the world's most complex and regulated markets.

140+
Financial services engagements
18yr
Sector experience
12
Financial markets covered
$3.4B
Decisions supported
Coverage Areas

Every layer of
financial services.

01 · Banking & Lending

Banking & Lending

Competitive intelligence, customer acquisition research, and product benchmarking for retail and commercial banks, NBFCs, and digital lenders competing across India, Southeast Asia, and the GCC.

Product benchmarkingCustomer researchChannel strategy
02 · Insurance

Insurance & Protection

Distribution intelligence, willingness-to-pay analysis, and competitive mapping for life, health, and general insurers entering or expanding in emerging Asia markets. Deep expertise in InsurTech disruption dynamics.

WTP analysisDistribution intelInsurTech mapping
03 · Asset Management

Asset Management & Wealth

Investor sentiment research, competitive fee benchmarking, distribution channel analysis, and market sizing for asset managers and wealth platforms targeting Asia's rapidly growing wealth market.

Investor sentimentFee benchmarkingDistribution maps
04 · Fintech & Payments

Fintech & Payments

Ecosystem mapping, merchant acquisition research, regulatory landscape analysis, and competitive intelligence for fintech challengers and incumbent payment networks competing in high-growth digital economies.

Ecosystem mappingMerchant researchRegulatory intel
05 · Capital Markets

Capital Markets & Exchanges

Issuer and investor behaviour research, market structure analysis, and competitive positioning for exchanges, investment banks, and brokerages operating across Asian capital markets.

Issuer behaviourMarket structureInvestor intent
06 · Embedded Finance

Embedded Finance & BaaS

Market readiness, partnership ecosystem intelligence, and competitive dynamics for Banking-as-a-Service providers and embedded finance platforms targeting non-financial companies in Asia.

BaaS ecosystemPartner intelligenceTAM sizing

Questions we've answered for
financial services clients.

These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.

We're a UK challenger bank entering India. Which customer segment has the highest switching propensity from incumbents, and what product features would actually move them?
Our insurance product has 70% lapse rates in year two. Is this a mis-selling problem, a product-market fit problem, or a claims experience problem?
We're acquiring a Southeast Asian digital lending platform at 4x book. Is the credit quality what the data room says — and what does the borrower base actually look like?
Which Indian NBFCs are most vulnerable to a UPI credit extension — and what is our 18-month window before the market consolidates?
We're a global asset manager entering the Indian HNI wealth market. What fee levels will the top RIAs accept, and who are the three distribution partners we must have?
Our payments platform is losing merchant share to a competitor offering 40bps lower MDR. Is this a price war we can win, or a structural cost disadvantage?
Financial Services Case Studies

Evidence of
decisions made better.

FS.01 · Digital Banking · India

India Market Entry for European Challenger Bank

A European digital bank evaluating India entry via partnership or greenfield. NEO ran customer switching research across 1,200 urban professionals, competitive product benchmarking, and regulatory pathway analysis. Full entry strategy delivered in 10 weeks.

Partnership route validated · 2 NBFC partners shortlisted
Read Case Study
FS.02 · InsurTech · Southeast Asia

$90M InsurTech Commercial Due Diligence

Commercial DD for a PE fund acquiring a Southeast Asian health insurance platform. NEO validated policyholder retention, interviewed 30 corporate HR buyers, and surfaced a material adverse change in claims frequency that the vendor had obscured in the data room.

Claims ratio restated · Deal price reduced by 18%
Read Case Study
FS.03 · Asset Management · GCC

GCC Wealth Market Entry for Asian Asset Manager

A Singapore-headquartered asset manager entering Saudi Arabia and the UAE. WTP research across 60 family offices and RIAs revealed fee tolerance, preferred product structures, and the three local distribution partners with the deepest HNI reach.

Two distribution agreements signed within 6 months
Read Case Study
Financial Services Intelligence

Latest financial services
thinking.

Market Report

India Digital Lending 2026: Credit Quality, Consolidation Risk, and the UPI Credit Threat

March 2026
Strategy Brief

Why Global Asset Managers Keep Getting India Distribution Wrong — And What the Data Says

February 2026
Due Diligence Note

Fintech DD Red Flags: What Acquirers Miss When Buying Payments Platforms in Emerging Asia

January 2026
Financial Services Practice Leadership

The team behind
the intelligence.

AS
Partner & Financial Services Practice Lead
Arjun Sethi

18 years in financial services strategy and research. Led 80+ market entry, competitive intelligence, and M&A mandates across banking, insurance, and fintech in Asia and the GCC. Former McKinsey Financial Services.

PM
Director — Banking & Fintech
Priya Mehta

Specialist in digital banking and payments competitive intelligence. 12 years of CXO interview research and consumer behaviour studies across retail banking and fintech categories in India and Southeast Asia.

KR
Director — Insurance & Wealth
Kartik Rao

10 years in insurance and asset management market intelligence. Deep expertise in distribution dynamics, policyholder research, and investor sentiment studies across Asian financial markets.

A financial services decision
you need to get right.
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Licensing Options

Select a License Type

Choose the access level that suits your organisation. All licences include the full report, methodology appendix, and structured data tables. Post-sale analyst support included.

US $4,550
Report accessible to 1 user only
No printing / editing rights
8 hours of post-sale assistance by Market Analyst
5% or 16 hours customisation
Get Access →
Suitable for individual researchers
US $8,450
Report accessible to unlimited users
Rights to print / edit
40 hours of post-sales assistance by Market Analyst
20% or 70 hours customisation
Direct access to Lead Analyst
Organisation-wide intranet / presentation rights
Get Access →
For enterprise-wide deployment

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