Deep sector expertise across FMCG, e-commerce, food and beverage, fashion, direct-to-consumer, and consumer durables — serving brands, retailers, and investors competing for the Asian consumer's wallet and loyalty.
Brand health tracking, category demand research, price-pack architecture, channel strategy, and competitive benchmarking for FMCG and CPG companies competing in India's fragmented retail market.
Omnichannel behaviour research, marketplace economics, quick commerce dynamics, and competitive intelligence for retail chains, D2C brands, and e-commerce platforms across South and Southeast Asia.
Consumer taste preference research, food delivery platform dynamics, premiumisation trajectory, and foodservice market sizing for F&B brands, restaurants, and food platforms targeting Asian markets.
Consumer aspiration research, brand affinity mapping, athleisure and luxury adjacency intelligence, and competitive positioning for fashion and beauty brands entering or scaling in India and Southeast Asia.
CAC benchmarking, subscription cohort analysis, D2C channel economics, and market sizing for digital-first brands scaling in India's growing but operationally complex D2C ecosystem.
Purchase journey research, EMI and financing behaviour, after-sales service dynamics, and competitive benchmarking for consumer durable brands competing in India's aspirational middle-class market.
These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.
A global premium food brand evaluating India entry mode and price positioning. NEO ran consumer willingness-to-pay research across 8 cities, channel economics analysis, and retailer partnership shortlisting. Full strategy delivered in 6 weeks.
Indian D2C beauty brand mapping Southeast Asian expansion. Consumer affinity research across Singapore, Malaysia, and Thailand, alongside digital channel economics and influencer landscape mapping.
Commercial due diligence on a D2C consumer brand. Repeat purchase cohort verified, customer concentration assessed, and CAC sustainability challenged — leading to a 20% price reduction at close.
18 years in consumer strategy and brand consulting. Led 60+ market entry, brand positioning, and M&A mandates across FMCG, retail, and D2C in South and Southeast Asia. Former McKinsey.
Specialist in e-commerce and D2C market intelligence. 13 years of consumer behaviour research and digital channel economics analysis across Indian and Southeast Asian platforms.
10 years in food and beverage consumer research. Specialist in taste preference research, premiumisation dynamics, and foodservice market sizing across South and Southeast Asia.
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