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Education

Education &
Learning
Markets.

Deep sector expertise across K-12, higher education, EdTech, vocational training, corporate learning, and early childhood education — for investors, operators, and institutions competing in the world's largest education markets.

65+
Education engagements completed
10yr
Sector experience
7
Education markets covered
$600M
Decisions supported
Coverage Areas

Every stage of
the learning journey.

01 · K-12

K-12 Schooling & Pre-University

School choice driver research, parent willingness to pay, fee sensitivity analysis, and competitive landscape mapping for K-12 school chains, curriculum providers, and education investors in India and Southeast Asia.

School choice researchFee sensitivityParent WTP
02 · Higher Education

Universities & Higher Education

Student demand research, employer preference mapping, graduate employment outcomes, and competitive positioning for private universities, deemed universities, and international campus entrants in Asia.

Student demandEmployer mappingOutcome research
03 · EdTech & Online Learning

EdTech & Digital Learning Platforms

Consumer acquisition cost benchmarking, course completion rates, willingness to pay for online degrees, and competitive landscape mapping for EdTech platforms targeting India and Southeast Asian learners.

CAC benchmarkingCompletion ratesWTP research
04 · Vocational & Skills

Vocational Training & Skills Development

Industry skill gap analysis, employer hiring intent research, learner demand sizing, and competitive landscape mapping for vocational training providers and skills development platforms in South and Southeast Asia.

Skill gap analysisEmployer surveysLearner demand
05 · Corporate Learning

Corporate Learning & L&D

L&D budget benchmarking, corporate training procurement research, LMS adoption dynamics, and competitive intelligence for corporate learning vendors targeting India's large enterprise and mid-market segments.

L&D benchmarkingProcurement researchLMS adoption
06 · Early Childhood

Early Childhood Education & Preschool

Preschool choice research, parent spending behaviour, franchise economics benchmarking, and competitive landscape mapping for preschool operators, curriculum providers, and early childhood education investors.

Preschool researchParent spendingFranchise economics

Questions we've answered for
education clients.

These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.

What is the real willingness to pay for a premium K-12 school in India's Tier 2 cities — and is the demand driven by parents who want quality or parents who want status signalling?
We're an international university entering India. Which city should we open first, what fee can we charge, and which Indian institution gives us the fastest path to accreditation?
Our EdTech platform has 70% course abandonment after week 2. Tell us whether this is a product problem, a content problem, an audience mismatch, or all three.
We're acquiring a vocational training company at 5x EBITDA. How real is the employer placement rate, how portable is the government contract revenue, and what's the regulatory exposure?
Who will control corporate L&D in India's mid-market in 2028 — the LMS platforms, the content companies, or the staffing firms building learning arms — and where should we invest?
Our preschool franchise model has 40% franchisee churn after year 2. Tell us if the problem is unit economics, brand support, curriculum quality, or the franchise agreement itself.
Education Case Studies

Evidence of
decisions made better.

EDU.01 · EdTech · India

$80M EdTech Platform Market Entry

A global online learning company evaluating India market entry and pricing strategy. NEO ran consumer willingness-to-pay research across 6 segments, competitive benchmarking, and CAC feasibility modelling. India entry approved at revised price points.

India entry approved · Pricing reset by 35%
Read Case Study
EDU.02 · Higher Education · Southeast Asia

International Campus Entry: SEA Market

UK university evaluating Southeast Asian campus entry across Singapore, Malaysia, and Vietnam. Student demand research, employer preference mapping, and fee positioning analysis delivered in 10 weeks.

Singapore recommended · Fee positioning validated
Read Case Study
EDU.03 · Vocational Training · M&A DD

$45M Vocational Training Acquisition DD

Commercial due diligence on a vocational training company. Government contract portability assessed, employer placement rates verified through primary research, and regulatory risk mapped before close.

Revenue quality confirmed · 2 risks flagged
Read Case Study
Education Intelligence

Latest education
thinking.

Market Report

India's EdTech Reckoning: What Consumer Demand Research Says About the Platforms That Will Survive

February 2026
Strategy Brief

K-12 in Tier 2 India: The Real Parent WTP and What Schools Are Getting Wrong About Positioning

December 2025
Due Diligence Note

Education M&A DD: Verifying Placement Rates, Government Contract Portability, and Regulatory Risk

October 2025
Education Practice Leadership

The team behind
the intelligence.

MG
Partner & Education Practice Lead
Meghna Ghosh

15 years in education strategy and market research. Led 35+ market entry, investment, and M&A intelligence mandates across K-12, higher education, and EdTech in India and Southeast Asia.

RB
Director — EdTech & Digital Learning
Rahul Bose

Specialist in EdTech consumer research and digital learning market intelligence. 10 years of platform adoption, CAC benchmarking, and learner behaviour research across India's EdTech sector.

TK
Director — Vocational & Institutional
Tanvi Krishnamurthy

8 years in vocational training and higher education market intelligence. Specialist in employer demand research, skill gap analysis, and accreditation landscape mapping across South and Southeast Asia.

An education decision
you need to get right.
Brief the Education Practice →

Licensing Options

Select a License Type

Choose the access level that suits your organisation. All licences include the full report, methodology appendix, and structured data tables. Post-sale analyst support included.

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Report accessible to 1 user only
No printing / editing rights
8 hours of post-sale assistance by Market Analyst
5% or 16 hours customisation
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Suitable for individual researchers
US $8,450
Report accessible to unlimited users
Rights to print / edit
40 hours of post-sales assistance by Market Analyst
20% or 70 hours customisation
Direct access to Lead Analyst
Organisation-wide intranet / presentation rights
Get Access →
For enterprise-wide deployment

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