Deep sector expertise across organised grocery, fashion retail, electronics retail, quick commerce, value retail, and retail real estate — for retailers, brand manufacturers, retail investors, and technology platforms competing for India's 1.4 billion consumers at every price point.
Consumer grocery shopping behaviour, kirana vs modern trade switching dynamics, private label adoption, and competitive benchmarking for grocery retailers, FMCG distributors, and retail technology companies mapping India's complex grocery landscape.
Consumer fashion occasion research, mall vs high street vs online channel preference, brand affinity mapping, and competitive positioning for fashion retailers and apparel brands optimising their Indian physical and digital retail mix.
Purchase journey research, in-store vs online decision triggers, EMI behaviour, extended warranty acceptance, and competitive intelligence for electronics retailers and brand manufacturers competing at India's retail touchpoints.
Q-commerce consumer demand research, basket size and occasion mapping, dark store economics benchmarking, and competitive intelligence for quick commerce platforms, FMCG companies, and retail investors evaluating India's q-commerce opportunity.
Bargain-hunting consumer behaviour, value format adoption in Tier 2 and Tier 3 cities, category and assortment strategy intelligence, and competitive positioning for value retailers and discount format investors entering India's mass market.
Retailer technology procurement behaviour, POS and inventory management adoption, loyalty platform effectiveness, and competitive benchmarking for retail technology companies targeting India's rapidly digitising retail ecosystem.
These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.
Global fashion retailer mapping India entry format, price positioning, and mall selection strategy. NEO ran consumer preference research across 8 cities, mall catchment analysis, and competitor positioning benchmarking. 12-store Phase 1 approved.
Growth equity fund commissioning independent Q-commerce unit economics research. NEO ran consumer basket research, dark store cost structure benchmarking, and city-level order density analysis to stress-test the platform's breakeven assumptions.
PE fund acquiring a 120-store organised grocery chain. Store-level profitability validated through primary research, lease renewal concentration assessed, and private label margin quality verified.
16 years in retail strategy and consumer research. Led 50+ market entry, store network strategy, and M&A mandates across grocery, fashion, electronics, and value retail in South and Southeast Asia. Former McKinsey Retail Practice.
Specialist in fashion and consumer electronics retail market intelligence. 12 years of purchase journey research, channel preference analysis, and competitive positioning for retail brands entering and scaling in Indian physical and digital retail.
10 years in digital retail and quick commerce market intelligence. Specialist in Q-commerce unit economics, dark store benchmarking, and retail technology procurement research across India's rapidly evolving modern trade landscape.
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