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Pharma &
Bio-
tech.

Deep sector intelligence across branded pharmaceuticals, generics, biologics, contract manufacturing, clinical research, and biotech innovation — for drug companies, CROs, CDMOs, investors, and healthcare systems where regulatory precision and commercial insight are inseparable.

110+
Pharma & Biotech engagements
16yr
Sector experience
12
Markets covered
$1.5B
Decisions supported
Coverage Areas

Every stage of the
pharmaceutical value chain.

01 · Branded Pharmaceuticals

Branded & Specialty Pharma

Brand lifecycle intelligence, physician prescribing behaviour research, KOL mapping, market access strategy, and launch readiness assessment for specialty pharmaceutical companies across regulated and semi-regulated Asian markets.

KOL mappingPrescribing behaviourLaunch readiness
02 · Generics & Biosimilars

Generics & Biosimilar Markets

Generic entry timing intelligence, biosimilar physician acceptance research, price erosion dynamics, and competitive positioning for generic drug manufacturers competing in India, Southeast Asia, and emerging GCC markets.

Generic timingBiosimilar acceptancePrice erosion
03 · Contract Manufacturing

CDMO & Contract Manufacturing

CDMO capability benchmarking, client concentration risk assessment, regulatory audit intelligence, and M&A due diligence for contract pharmaceutical manufacturers and their private equity backers across South Asia.

CDMO benchmarkingClient concentrationRegulatory audit intel
04 · Clinical Research

CRO & Clinical Trials

Clinical site selection intelligence, patient recruitment feasibility, investigator landscape mapping, and competitive benchmarking for CROs and biopharma companies designing and executing clinical trials in Asia.

Site selectionPatient feasibilityInvestigator mapping
05 · Biotech & Biologics

Biotech, Biologics & Cell Therapy

Biologics market sizing, biotech competitive landscape mapping, investor-ready TAM analysis, and commercial readiness assessment for biotech startups and growth-stage biologics companies targeting emerging market launches.

Biologics sizingCompetitive landscapeTAM for investors
06 · OTC & Consumer Health

OTC, Nutraceuticals & Consumer Health

Consumer self-medication behaviour, OTC category demand sizing, pharmacy channel economics, and brand positioning intelligence for consumer health companies competing in India's rapidly formalising over-the-counter health market.

Self-medication researchOTC demandPharmacy channel

Questions we've answered for
pharma & biotech clients.

These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.

What is the real physician willingness to prescribe our biologic at its current price — and what clinical evidence, detailing frequency, or patient support programme would actually shift the prescribing decision?
We're launching a specialty oncology drug in India. Which hospitals are the right first 20, who are the 8 KOLs whose endorsement controls the market, and what access programme does the price require?
Our CDMO is running at 72% capacity utilisation with 3 clients representing 80% of revenue. Tell us whether the concentration is a real risk, who the next 5 clients should be, and what our BD pitch is missing.
We're acquiring a generic pharmaceutical company in India. How real is the ANDA pipeline value, which products face imminent competition, and what is the regulatory compliance exposure we're not seeing?
Who will own India's biosimilar market in 2029 — the domestic generics giants, the global originator companies defending with authorised biosimilars, or the PE-backed specialist platforms — and where is the opportunity?
Our OTC brand has 40% awareness but only 14% conversion at pharmacy. Tell us whether the gap is the pharmacist recommendation behaviour, the shelf presence, the packaging, or the consumer value proposition.
Pharma & Biotech Case Studies

Evidence of
decisions made better.

PH.01 · Specialty Pharma · India

$130M Specialty Pharma Brand Launch

Global pharmaceutical company launching a novel oncology biologic in India. NEO ran 60 oncologist interviews across 12 hospitals, KOL influence mapping, and payer landscape research across public and private hospital segments. Launch plan approved.

Top 12 hospitals identified · KOL advisory board formed
Read Case Study
PH.02 · CDMO · South Asia

CDMO Market Entry: API to Formulation Upgrade

Mid-size Indian API manufacturer evaluating CDMO formulation services entry. Client procurement intent research across 20 global generics companies, capability gap benchmarking, and regulatory readiness assessment. Strategy approved.

5 client LOIs secured · Regulatory investment plan built
Read Case Study
PH.03 · Generic Pharma · M&A DD

$95M Generic Pharma Acquisition DD

PE fund acquiring an Indian generic pharmaceutical company. ANDA pipeline valuation verified, competitive erosion risk quantified by product, and regulatory site risk assessed through expert interviews. Three material risks surfaced.

3 material risks flagged · Price renegotiated by 18%
Read Case Study
Pharma & Biotech Intelligence

Latest pharma & biotech
thinking.

Market Report

India's Biosimilar Market: Physician Acceptance, Pricing Dynamics, and the Window Before the Global Giants Arrive

March 2026
Strategy Brief

KOL Strategy for Specialty Drug Launches in India: Who Actually Influences, Who Is Merely Influential

January 2026
Due Diligence Note

Pharma M&A DD: ANDA Pipeline Valuation, Competitive Erosion Risk, and the Regulatory Site Exposure Acquirers Underweight

November 2025
Pharma & Biotech Practice Leadership

The team behind
the intelligence.

NS
Partner & Pharma Practice Lead
Nandita Sharma

19 years in pharmaceutical strategy and market research. Led 60+ launch intelligence, market access, and M&A mandates across branded, generic, and biotech in South Asia, Southeast Asia, and the GCC. Former IMS Health Strategy.

VK
Director — Specialty & Biologics
Vivek Krishnan

Specialist in specialty pharmaceutical KOL research and biologics market intelligence. 14 years of physician interview research, KOL mapping, and biologic launch readiness across India's oncology, immunology, and rare disease markets.

PM
Director — CDMO & Generics
Priya Mathur

12 years in CDMO competitive intelligence and generic pharmaceutical M&A due diligence. Specialist in manufacturing capability benchmarking, ANDA pipeline valuation, and regulatory risk assessment across Indian and South Asian pharma manufacturers.

A pharma decision
you need to get right.
Brief the Pharma & Biotech Practice →

Licensing Options

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40 hours of post-sales assistance by Market Analyst
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Direct access to Lead Analyst
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