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Agriculture &
Agri-
Business.

Deep sector expertise across crop sciences, agri-inputs, food processing, cold chain, farm mechanisation, and agricultural finance — serving agribusinesses, food companies, PE investors, and development institutions shaping how South Asia feeds itself.

70+
Agribusiness engagements completed
12yr
Sector experience
8
Agri markets covered
$750M
Decisions supported
Coverage Areas

Every link in the
agricultural value chain.

01 · Crop Sciences

Seeds & Crop Sciences

Seed market dynamics, hybrid adoption rates, farmer brand loyalty research, and competitive intelligence for seed companies, biotech firms, and agri-input distributors across India and Southeast Asia.

Hybrid adoptionFarmer surveysBrand loyalty
02 · Agri-Inputs

Fertilisers, Pesticides & Nutrients

Fertiliser demand mapping, micronutrient adoption, soil health product market sizing, and channel economics research for agri-input manufacturers and distributors across India's fragmented agricultural market.

Demand mappingChannel economicsMicro-nutrient adoption
03 · Food Processing

Food Processing & Value Addition

Processing capacity benchmarking, raw material procurement dynamics, downstream product opportunity sizing, and M&A due diligence for food processing companies competing in India and ASEAN markets.

Capacity benchmarksProcurement researchM&A DD
04 · Cold Chain & Logistics

Cold Chain & Post-Harvest Infrastructure

Cold storage capacity analysis, wastage quantification, logistics infrastructure gap mapping, and investment feasibility for cold chain developers and investors addressing India's post-harvest loss challenge.

Cold storage auditWastage researchInfra feasibility
05 · Farm Mechanisation

Farm Equipment & Mechanisation

Tractor and implement market dynamics, custom hiring centre economics, precision agriculture adoption, and competitive positioning for farm equipment manufacturers targeting India's rapidly mechanising agricultural sector.

Equipment demandHiring centre economicsPrecision agri
06 · Agri-Finance & Insurance

Agricultural Finance & Crop Insurance

Farmer credit behaviour, NBFC-agri penetration dynamics, crop insurance adoption barriers, and digital agri-finance platform sizing for lenders, insurers, and fintech companies serving India's farming community.

Credit behaviourInsurance barriersDigital agri-finance

Questions we've answered for
agriculture clients.

These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.

What is the real hybrid seed adoption rate in Bihar and Madhya Pradesh — and what combination of agronomics, pricing, and dealer push actually drives a farmer to switch?
We're a global agri-input company entering India's micronutrient market. Which crops, which states, and which channel — company-owned or through cooperative networks?
Our food processing plant in Punjab has 60% capacity utilisation. Tell us whether the problem is raw material supply, working capital, product-market fit, or distribution reach.
We're acquiring a cold chain logistics business serving fresh produce. Is the stated utilisation real, which anchor customers are portable, and what's the regulatory exposure?
Who will own India's precision agriculture market in 2028 — the global AgTech platforms, the Indian startups, or the input companies building data capabilities — and where should we invest?
Our crop protection brand is losing share in Andhra Pradesh to a Chinese generic. Tell us whether to fight on price, reposition on efficacy, or exit the segment.
Agriculture Case Studies

Evidence of
decisions made better.

AG.01 · Seeds · India

$95M Hybrid Seed Market Entry

Global seed company evaluating entry into India's hybrid maize and vegetable seed market. NEO ran farmer preference research across 500 households in 5 states, dealer channel economics analysis, and competitive positioning study. Go-ahead approved in 7 weeks.

India entry approved · 3 states prioritised
Read Case Study
AG.02 · Cold Chain · South Asia

Cold Chain Investment Feasibility: North India

PE fund evaluating $120M cold chain infrastructure investment across the North India produce corridor. Demand mapping, throughput modelling, and anchor customer WTP research across 8 commodity categories.

Investment approved · 4 anchor customers signed
Read Case Study
AG.03 · Food Processing · M&A DD

$65M Food Processing Acquisition DD

Commercial due diligence on an Indian food processing company. Raw material procurement concentration verified, capacity utilisation validated through primary research, and two undisclosed competitive threats surfaced before close.

2 material risks flagged · Deal repriced
Read Case Study
Agriculture Intelligence

Latest agriculture
thinking.

Market Report

India's Agri-Input Distribution Revolution: How Direct-to-Farmer Models Are Rewiring the Channel

March 2026
Strategy Brief

The Real Precision Agriculture Opportunity in India: Separating Pilot-Stage Hype from Commercial Readiness

January 2026
Due Diligence Note

Agribusiness M&A DD: What Acquirers Miss in Raw Material Procurement and Farmer Dependency Risk

November 2025
Agriculture Practice Leadership

The team behind
the intelligence.

DM
Partner & Agriculture Practice Lead
Deepak Mishra

17 years in agribusiness strategy and market research. Led 40+ mandates across seeds, agri-inputs, food processing, and cold chain in South and Southeast Asia. Former McKinsey Agribusiness Practice.

SK
Director — Crop Sciences & Inputs
Shalini Kulkarni

Specialist in agri-input market research and farmer behaviour. 13 years of primary research across seed, fertiliser, and crop protection markets in India with deep expertise in farmer panel methodologies.

VN
Director — Food Processing & Cold Chain
Vijay Narayanan

12 years in food processing and agricultural logistics advisory. Specialist in capacity benchmarking, supply chain due diligence, and cold chain infrastructure investment intelligence across South Asia.

An agribusiness decision
you need to get right.
Brief the Agriculture Practice →

Licensing Options

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Choose the access level that suits your organisation. All licences include the full report, methodology appendix, and structured data tables. Post-sale analyst support included.

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No printing / editing rights
8 hours of post-sale assistance by Market Analyst
5% or 16 hours customisation
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Suitable for individual researchers
US $8,450
Report accessible to unlimited users
Rights to print / edit
40 hours of post-sales assistance by Market Analyst
20% or 70 hours customisation
Direct access to Lead Analyst
Organisation-wide intranet / presentation rights
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