Strategic intelligence across streaming, digital advertising, gaming, film and television, live entertainment, and creator economy — for content companies, platforms, advertisers, and investors navigating the most rapidly shifting media landscape in the world.
Subscriber acquisition economics, content preference research, churn driver analysis, and competitive positioning for OTT platforms competing for attention across India's multilingual, multi-device streaming market.
Advertiser spend allocation intelligence, CPM and ROAS benchmarking, platform preference research, and audience measurement validation for digital publishers, ad platforms, and brand marketers across South Asia.
Player acquisition and monetisation benchmarking, in-app purchase behaviour research, genre preference mapping, and competitive intelligence for mobile game developers targeting India's 500M+ mobile gaming audience.
Box office demand research, OTT content investment ROI, production cost benchmarking, and audience preference research for film studios, content production companies, and streaming platforms across South Asia.
Ticketing willingness to pay, sports viewership monetisation, live event demand mapping, and sponsorship value benchmarking for live entertainment companies, sports rights holders, and experience economy investors.
Creator monetisation benchmarking, brand-creator deal economics, social commerce conversion research, and platform intelligence for talent agencies, brand marketing teams, and creator economy platforms.
These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.
Global streaming platform evaluating South Asian entry language-market prioritisation. NEO ran subscriber WTP research across 8 language markets, content preference surveys, and competitive subscription elasticity benchmarking. Tamil and Telugu prioritised.
Growth equity investor evaluating a mobile gaming studio. NEO ran IAP behaviour research with 2,000 players, genre competitive benchmarking, and monetisation model analysis across comparable titles. Revenue assumptions revised upward.
Commercial due diligence on a digital media company. Advertiser concentration assessed, programmatic revenue quality verified, and audience measurement methodology independently validated. Two advertiser relationships flagged as at-risk.
15 years in media strategy and digital advertising consulting. Led 40+ market entry, competitive intelligence, and M&A mandates across OTT, gaming, digital advertising, and live entertainment in Asia. Former Bain Media Practice.
Specialist in OTT subscriber research and mobile gaming market intelligence. 11 years of consumer preference research, monetisation benchmarking, and competitive analysis across South Asia's digital entertainment market.
10 years in digital advertising market intelligence and creator economy research. Specialist in advertiser spend allocation, CPM benchmarking, and brand-creator partnership economics across Indian digital platforms.
Choose the access level that suits your organisation. All licences include the full report, methodology appendix, and structured data tables. Post-sale analyst support included.