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Tourism &
Hospi-
tality.

Deep sector expertise across inbound and outbound tourism, hotel development, travel platforms, destination management, and hospitality investment — for hotel chains, travel companies, airlines, governments, and investors shaping the world's fastest-growing travel economies.

65+
Tourism engagements completed
11yr
Sector experience
9
Tourism markets covered
$820M
Decisions supported
Coverage Areas

Every segment of the
travel and hospitality market.

01 · Hotel Development

Hotel Development & Positioning

Hotel demand forecasting, competitive supply pipeline mapping, brand positioning research, and RevPAR benchmarking for hotel developers and operators evaluating new property development or repositioning across South and Southeast Asian markets.

Demand forecastingRevPAR benchmarksBrand positioning
02 · Destination Strategy

Destination Development & Policy

Tourist demand research, source market analysis, infrastructure gap mapping, and destination brand positioning for national and state tourism boards, destination management organisations, and hospitality-focused governments.

Tourist demand researchSource market analysisDestination branding
03 · Travel Platforms

OTA & Travel Technology

Booking behaviour research, OTA loyalty and switching dynamics, ancillary revenue benchmarking, and competitive intelligence for online travel agencies, hotel chains, and travel technology platforms competing for South Asian travellers.

Booking behaviourOTA switchingAncillary benchmarks
04 · MICE & Business Travel

MICE, Corporate & Business Travel

Corporate travel policy research, MICE destination decision-making, event format preferences, and business hotel demand forecasting for hotel chains, airlines, and corporate travel management companies across Asia.

Corporate travel researchMICE preferencesEvent demand
05 · Luxury & Experiential

Luxury Travel & Experiences

Ultra-high-net-worth traveller preference research, luxury hotel positioning benchmarking, experiential travel demand mapping, and competitive intelligence for luxury hotel groups and premium travel operators in South Asia and the GCC.

UHNW preferencesLuxury benchmarksExperiential demand
06 · Aviation & Connectivity

Aviation & Tourism Connectivity

Route demand intelligence, airport connectivity gap analysis, low-cost carrier expansion dynamics, and demand-side research for airlines, airports, and tourism stakeholders managing aviation access to leisure destinations.

Route demandLCC dynamicsConnectivity gaps

Questions we've answered for
tourism clients.

These are the actual questions clients bring to us. We've answered some version of each of them, multiple times, across multiple geographies.

What is the real international tourist demand for India's spiritual and heritage circuit — and what product, price point, and distribution channel unlocks the high-value international traveller at scale?
We're a global hotel brand entering Tier 2 India. Which cities offer the right demand-supply gap, what RevPAR can the market support, and which operating model — managed, leased, or franchised — makes the economics work?
Our OTA platform has 60% retention after the first booking but 25% after the second. Tell us whether the problem is the product experience, the loyalty programme, the pricing, or the customer segment we're acquiring.
We're evaluating a $200M resort development in a Southeast Asian island destination. What is the realistic occupancy trajectory, where does the source market come from, and what brand affiliation is required to finance it?
Who will own India's outbound luxury travel market in 2028 — global OTAs, Indian travel conglomerates, or the experiential-first D2C travel companies — and what is the winning customer acquisition model?
Our hotel chain has 40 properties across 3 tiers. The 5-star properties are profitable but the 3-star are EBITDA negative. Tell us whether to invest, reposition, rebrand, or exit the mid-market.
Tourism Case Studies

Evidence of
decisions made better.

TOUR.01 · Destination · India

India Heritage Tourism: $50M Destination Investment

State tourism board evaluating $50M investment to develop a heritage circuit for international visitors. NEO ran source market demand research across 8 countries, traveller WTP analysis, and infrastructure gap mapping across 6 heritage sites.

Investment plan approved · UK and Germany prioritised
Read Case Study
TOUR.02 · Hotel Development · Southeast Asia

Resort Feasibility: Maldives Competitor Destination

Global hotel developer evaluating a 200-key luxury resort in a Southeast Asian island destination. Demand modelling, source market analysis, competitor RevPAR benchmarking, and brand affiliation shortlisting.

Development approved · Brand partner selected
Read Case Study
TOUR.03 · OTA · India

OTA Retention Research: Independent Verification

Growth equity fund requested primary research to verify an Indian OTA's stated 65% Year-2 retention rate. NEO ran 2,000 user surveys and 50 exit interviews. True retention verified at 42%, leading to deal repricing.

Retention restated · Investment repriced
Read Case Study
Tourism Intelligence

Latest tourism
thinking.

Market Report

India's Outbound Luxury Traveller: Preferences, Spending, and What Travel Brands Are Getting Wrong

March 2026
Strategy Brief

Tier 2 India Hotel Development: RevPAR Realities, Demand Drivers, and the Operating Model That Works

January 2026
Due Diligence Note

OTA and Travel Platform M&A DD: Retention Metrics, Ancillary Revenue Quality, and the Loyalty Illusion

November 2025
Tourism Practice Leadership

The team behind
the intelligence.

PT
Partner & Tourism Practice Lead
Pallavi Thapar

14 years in tourism strategy and hospitality consulting. Led 40+ destination strategy, hotel feasibility, and M&A mandates across leisure, luxury, and business travel markets in South Asia, Southeast Asia, and the GCC.

VD
Director — Hotel Development & Investment
Vivek Dhingra

Specialist in hotel demand research and hospitality investment intelligence. 12 years of RevPAR benchmarking, brand positioning research, and feasibility analysis for hotel developers and real estate investors across Asia.

RM
Director — Travel Platforms & Destinations
Ritu Malhotra

10 years in OTA market intelligence and destination development research. Specialist in travel booking behaviour, source market analysis, and competitive intelligence for travel technology companies and tourism boards.

A tourism decision
you need to get right.
Brief the Tourism Practice →

Licensing Options

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5% or 16 hours customisation
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Suitable for individual researchers
US $8,450
Report accessible to unlimited users
Rights to print / edit
40 hours of post-sales assistance by Market Analyst
20% or 70 hours customisation
Direct access to Lead Analyst
Organisation-wide intranet / presentation rights
Get Access →
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