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Private Markets Inf

FemTech &
Women's
Health.

Strategic intelligence across reproductive health technology, maternal and infant care, menstrual health, menopause and longevity, women's mental health, and sexual and gynaecological health — for FemTech companies, women's health providers, consumer health brands, and impact-aligned investors addressing the largest healthcare gap in the global economy.

40+
FemTech engagements
7yr
Sector experience
7
Markets covered
$310M
Decisions supported
Coverage Areas

Every stage of the
women's health lifecycle.

01 · Reproductive Health Tech

Fertility, Contraception & Reproductive Care

Consumer WTP for digital fertility tracking, IVF clinic competitive benchmarking, contraception platform adoption, and competitive intelligence for reproductive health technology companies in India's underserved reproductive health market.

Fertility WTPIVF benchmarkingContraception adoption
02 · Maternal & Infant Health

Pregnancy, Maternal Care & Infant Technology

Pregnant consumer digital health app adoption, maternal monitoring technology acceptance, infant care platform engagement, and competitive landscape for maternal health technology targeting India's 25 million annual births.

Maternal app adoptionMonitoring acceptanceInfant care engagement
03 · Menstrual Health

Period Care, Tracking & Sustainable Products

Consumer menstrual product preference, period tracking app adoption, sustainable menstrual product adoption, and market sizing for menstrual health technology and consumer product companies.

Product preferenceTracking app adoptionSustainable adoption
04 · Menopause & Longevity

Menopause Care & Women's Longevity Health

Consumer menopause awareness and care-seeking, hormonal health platform adoption, menopause technology WTP, and competitive landscape for menopause and longevity companies targeting the underserved 50+ women's health market.

Menopause awarenessHormonal healthWTP research
05 · Women's Mental Health

Emotional Wellness & Postpartum Care

Women's mental health service-seeking behaviour, postpartum depression identification and care access, and competitive intelligence for women-focused mental health platforms in India's underserved women's mental health ecosystem.

Women's MH behaviourPPD identificationWomen-focused platforms
06 · Sexual & Gynaecological Health

Sexual Health, STI & Gynaecological Care

Women's sexual health service-seeking, gynaecological care access gap mapping, STI testing platform adoption, and market sizing for sexual and gynaecological health technology companies addressing India's stigma and awareness barriers.

Sexual health behaviourGynae access gapSTI platform adoption

Questions we've answered for
femtech clients.

These are actual questions clients bring to us — answered multiple times, across multiple geographies.

What is the real consumer WTP for a premium digital fertility tracking platform in India's urban upper-middle class — and is the purchase decision driven by the woman, her partner, or her gynaecologist, and what does that mean for customer acquisition?
We are a global FemTech company entering India. Which women's health category — reproductive, maternal, menstrual, or menopause — has the largest addressable consumer at a price point that generates unit economics, and which has structural taboo barriers that will limit adoption?
Our period tracking app has 2 million downloads but 15% monthly active users. Tell us whether the problem is the feature set, notification strategy, privacy trust, or a fundamental mismatch between why women download period apps and what they actually use them for.
We are a FemTech impact investor evaluating a maternal health platform in India. How real is the engagement metric among low-income users acquired via NGO referral, what is the WTP among the paying tier, and is the blended revenue model commercially sustainable?
Who will own India's fertility care market in 2028 — organised IVF clinic chains, hospital groups adding fertility wings, FemTech platforms building digital-first fertility journeys, or global fertility companies entering India?
Our menopause care platform has found zero traction in India despite strong US performance. Tell us whether Indian women do not yet identify as having menopause-related health needs, whether the GP is the right acquisition channel, or whether this is a 5-year market still.
FemTech Case Studies

Evidence of
decisions made better.

FT.01 · Fertility · India

IVF Clinic Competitive Intelligence: India

Global fertility company evaluating India IVF clinic acquisition. NEO ran clinic economics benchmarking across 20 facilities, patient experience research across 300 IVF patients, and clinical staff dependency assessment.

3 acquisition targets shortlisted · Market entry approved
Read Case Study
FT.02 · Maternal Health · India

Maternal Health Platform: Market Sizing

Impact investor evaluating maternal health digital platform. Consumer app adoption research across 1,500 pregnant women in 3 income segments, engagement benchmarking, and WTP analysis.

Market sized · Freemium model recommended
Read Case Study
FT.03 · FemTech · M&A DD

$25M FemTech Platform Acquisition DD

Impact fund acquiring an Indian menstrual health platform. Active user verification, paying conversion rate assessed, and content regulatory compliance reviewed.

Active users verified · Compliance gaps resolved
Read Case Study
FemTech Intelligence

Latest femtech
thinking.

Market Report

India's FemTech Market 2026: Consumer Demand Research on Fertility, Maternal, Menstrual, and Menopause Health Across WTP, Trust Barriers, and Adoption Readiness

March 2026
Strategy Brief

IVF in India: Clinic Economics, Patient Journey Research, and the Chain vs Boutique vs Hospital Wing Debate That Determines the Right Investment Thesis

February 2026
Due Diligence Note

FemTech M&A DD: Active User Verification, Engagement Quality, and the Blended Revenue Model That Looks Scalable Until You Separate Paying From NGO-Referred Users

December 2025
FemTech Practice Leadership

The team behind
the intelligence.

AG
Partner & FemTech Practice Lead
Ananya Ghosh

12 years in women's health and FemTech market research. Led 30+ market entry, demand research, and investment mandates across reproductive health, maternal care, and women's mental health in South and Southeast Asia.

PR
Director — Reproductive & Maternal Health
Pritha Roy

10 years of IVF clinic benchmarking, maternal app adoption research, and reproductive health WTP analysis across India's urban and semi-urban women's health market.

SK
Director — Menstrual, Menopause & Mental Health
Shruti Kapoor

10 years in menstrual health and women's mental health market research. Specialist in consumer behaviour research and menopause care adoption analysis across South Asian women's health categories.

A FemTech decision
you need to get right.
Brief the FemTech Practice →

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