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Private Markets Inf

Eldercare &
The Ageing
Economy.

Strategic intelligence across senior care homes, home-based eldercare, geriatric healthcare, elder technology, retirement communities, and financial products for Asia's fastest-growing demographic — for eldercare operators, healthcare providers, technology companies, real estate developers, and investors where population ageing is the most consequential demand shift of the next two decades.

45+
Eldercare engagements
8yr
Sector experience
7
Markets covered
$480M
Decisions supported
Coverage Areas

Every dimension of the
ageing economy.

01 · Senior Living & Care Homes

Assisted Living, Memory Care & Residential Care

Senior living demand mapping, family WTP for assisted living, care home economics benchmarking, and market entry intelligence for senior living developers entering India's emerging organised senior care market where private supply is negligible relative to demographic need.

Senior living demandFamily WTPCare home economics
02 · Home-Based Care

Home Care Services & Geriatric Support

Home-based care demand, caregiver economics and supply mapping, technology-enabled home care platform adoption, and competitive intelligence for home care operators and technology platforms building organised home eldercare.

Home care demandCaregiver economicsPlatform adoption
03 · Geriatric Healthcare

Geriatric Medicine & Senior-Focused Care

Geriatric care demand by speciality, senior healthcare navigation platform adoption, hospital geriatric service development, and market sizing for geriatric care specialists building service lines for India's 150 million 60+ population.

Geriatric demandSenior health navigationService sizing
04 · Elder Technology

AgeTech, Fall Detection & Remote Monitoring

Senior consumer technology adoption barriers, fall detection and remote monitoring demand, voice-first and simplified device adoption, and competitive landscape for AgeTech companies building genuine usability for India's growing senior consumer.

Tech adoption barriersFall detection demandVoice-first adoption
05 · Retirement Finance

Pension Products, Reverse Mortgage & Elder Finance

Senior financial planning demand, NPS annuity behaviour, reverse mortgage awareness and adoption, and competitive intelligence for insurers and banks building financial products for India's retirement income gap.

Retirement product demandNPS annuity behaviourReverse mortgage
06 · Retirement Communities

Retirement Destinations & Senior Co-Living

UHNWI and HNI retirement community preference, senior co-living adoption dynamics, retirement destination demand, and competitive intelligence for retirement community developers building integrated retirement campuses.

Retirement preferenceCo-living adoptionDestination demand

Questions we've answered for
eldercare clients.

These are actual questions clients bring to us — answered multiple times, across multiple geographies.

What is the real family WTP for organised assisted living for a parent who cannot live independently — and at what monthly cost and quality standard does preference shift from organised care to home-based support with a hired caregiver?
We are a global senior living operator entering India. Which city and format — urban assisted living, peri-urban retirement campus, or managed living within a residential development — gives the fastest path to 500 occupied units with sustainable EBITDA?
Our home care platform has 5,000 registered caregivers but 40% monthly caregiver churn. Tell us whether the problem is earnings, shift structure, client match quality, training, or the structural issue that caregiving in India lacks retention-enabling economics.
We are a real estate developer evaluating a retirement community at our Pune project. Tell us the buyer profile in terms of age, income, and health status, what amenity mix drives purchase, and whether buyers need to exit their existing property first.
Who will own India's organised eldercare market in 2028 — hospital groups adding senior care wings, dedicated senior living developers, home care technology platforms, or insurance companies building integrated senior care products?
Our reverse mortgage product has been approved by IRDAI but has near-zero uptake after 2 years. Tell us whether the problem is consumer awareness, family cultural resistance, property title complexity, or the economics being unattractive for the average senior Indian homeowner.
Eldercare Case Studies

Evidence of
decisions made better.

EL.01 · Senior Living · India

Senior Living Market Sizing: India Tier 1 Cities

Global senior living operator evaluating India entry. NEO ran family WTP research across 500 households, care home economics benchmarking, and location preference analysis across Mumbai, Delhi, Bangalore, and Pune.

Mumbai and Pune prioritised · Format and price validated
Read Case Study
EL.02 · Home Care · India

Home Care Platform: Caregiver Supply and Demand

Home care technology platform mapping caregiver supply and demand economics. Caregiver income preference research across 300 active caregivers and family hiring behaviour across 200 households.

Caregiver economics redesigned · Churn reduced by 30%
Read Case Study
EL.03 · Eldercare · DD

$40M Eldercare Platform Acquisition DD

Impact PE fund acquiring an Indian home eldercare platform. Active family client verification, caregiver retention validation, and technology platform scalability assessed.

Client base verified · Retention risk mitigated
Read Case Study
Eldercare Intelligence

Latest eldercare
thinking.

Market Report

India's Eldercare Market 2026: Family WTP Research, Senior Living Demand, and the 150 Million Person Opportunity That Is Building Faster Than Any Operator Is Prepared For

March 2026
Strategy Brief

Home-Based Eldercare in India: Caregiver Economics, Platform Retention Dynamics, and the Technology That Makes Home Care Scalable Without Destroying Margins

February 2026
Due Diligence Note

Eldercare M&A DD: Active Client Verification, Caregiver Churn Risk, and the Family-Caregiver Relationship That Exits the Platform When It Deepens

December 2025
Eldercare Practice Leadership

The team behind
the intelligence.

SK
Partner & Eldercare Practice Lead
Sunita Kapila

13 years in eldercare and ageing economy strategy. Led 30+ market entry, demand research, and investment mandates across senior living, home care, geriatric healthcare, and AgeTech in South and Southeast Asia.

PB
Director — Senior Living & Home Care
Priyanka Banerjee

10 years of family WTP analysis, care home economics benchmarking, and caregiver supply research across India's urban and semi-urban eldercare market.

AV
Director — AgeTech & Retirement Finance
Arjun Venkatesh

11 years in AgeTech and senior financial product research. Specialist in senior technology adoption behaviour, reverse mortgage awareness, and retirement community demand analysis.

An eldercare decision
you need to get right.
Brief the Eldercare Practice →

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